About Me
With over 12 years of experience where language meets strategy and leadership, I help organizations find the right words to tell their story.
My work spans government and corporate communications, executive ghostwriting, editorial leadership, and strategic campaigns, with deep roots in the UAE and wider GCC. I've led editorial teams, shaped high-stakes narratives, and delivered content for some of the region's most recognized organizations.
I don't just translate messages. I craft them, refine them, and make sure they carry the same weight in Arabic and English.
Crafting impactful bilingual content
- Press releases.
- Opinion pieces.
- Feature stories.
- Blogs.
- Speeches.
- Statements.
- Social media campaigns and content.
- Narrative shaping
- Crisis messaging
- Impactful pitching.
Applying a translation approach that combines translation with rewriting and drafting to produce original copies that maintain the messages and appeal to target audience.
"Don't settle for 'good translation'; strive for recreation"
Basman Al Khoury